Executive Summary Brochure
Winter 2024-2025
The Brief:
For Eliomedica Inc. Create a two-page document for sharing with clients that relays the core activities and offerings of the company.
First, I needed to identify what critical information should be included in the brochure.
After working with the client, and using the company website to gather critical information, the content was put into buckets with similar types of information:
headings from website
benefits of working with us
What we do
Who we are
Slogans
Areas of expertise
Recent project areas
Contact information
Beginning Research
The graphic
I wanted to include a unique graphic that merged the idea from the slogan “Crafting Holistic Market Entry Strategies” with the areas of expertise, to highlight how the areas are holistic and all-encompassing.
Combining these ideas with the Eliomedica logo, some initial iterations (A, B & C) are to the right. D shows the final graphic, with elements chosen by the client.
Early iterations
Double-sided post-card, for use are conferences and trade shows
One-page, long version to be printed on legal size paper, or emailed
The Result.
A two-page brochure. When emailed to clients, is sent with pages side-by-side. When printed, it is one-page double-sided.
